Misbranding of “organic” personal care products was a problem in 2005. It is now 2009 and misbranding still continues. Why?

Press Release:

Misbranding “Organics” on Personal Care Products

Target of 2005 Consumer Education Campaign
3/9/2005 – U.S. Newswire

ANAHEIM, CA – The Organic Consumers Association (OCA), the nation’s largest network of organic consumers, is giving notice to natural product retail buyers attending Expo West (March 17-20 in Anaheim, CA) that OCA is ramping up consumer education efforts regarding the misbranding of “ORGANIC/ORGANICS” on non-organic personal care. OCA’s concerns are shared by other groups such as the Consumers Union over an expanding natural product marketplace that is being corrupted by companies that use “ORGANIC/ORGANICS” branding on non-organic products based on conventional synthetic cleansers, conditioners and preservatives.

“For three years OCA’s Coming Clean Campaign has attempted to pressure leading personal care companies to stop abusing the word ‘Organic’ and to only use ‘Organic’ if the product’s main functional and fragrance oil ingredients are made from certified organic material,” said Ronnie Cummins, Executive Director of the OCA. “Unfortunately, despite some positive changes in how companies use and describe their organic ingredients, the ever more widespread practice of companies using ‘ORGANIC’ or ‘ORGANICS’ to brand non-organic products is spiraling out of control, to the point we have no choice but to wage a massive public education campaign focused on organic misbranding. We urge natural product retailers to exercise their influence to also demand truthful labeling and branding.”
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