women-putting-on-makeupIt amazes me how many women are attracted to Aveda makeup and skin care products. I think at one time, I was too, however at that time, I am sure that I could not afford it. Aveda products are known throughout the beauty industry and popular among salons and beauty schools. The products range from makeup and skincare to hair care products.

The impressions we have formed of Aveda makeup, skin care and haircare products are primarily from the services we received over the years in beauty salons such as facials, manicures, pedicures, and hair colorings. And why wouldn’t we form a positive, natural impression? The Aveda name sounds healthy. Aveda products smell wonderful. We look great! We feel great!

When you visit the Aveda website, you are immediately seeing big, bold, clean water ads, and organic farming ads, “Farming is the #1 polluter of US waterways. Organic farming keeps them free of pesticides and chemicals.”

And yet, they continue to dump toxic chemicals into the Aveda line. As many of you know from reading this blog, parabens seep into skin tissue and have been linked to cancer. The Aveda makeup and skincare line uses several of these parabens in much of the cosmetic line, mostly methylparaben.

Phenylenediamine, resorcinol, along with fragrance, slicylic acid, and ethyl lactate which causes skin, eye, or lung irritation are some of the not so natural ingredients in Aveda products.

It is nearly impossible to get exact ingredients in each of their products by visiting the website. They have a general “ingredients list” on the Aveda website. Natural? Sure. The ingredients they list are natural. But why are they not listing the rest? On the website….”Aveda products show that what you put on your body should be as healthy and natural as what you’d put into it.”

So how did we come to love Aveda makeup? How did we become so obsessed with Aveda skin care? It started with the beauty schools, and on to the beauty salons. The products smell sooo good. They are used in the most expensive, relaxing services we look forward to now and again. We were under the impression that they were natural. We didn’t know then what we know now.

Author’s note: many great companies incuding Aveda (read my updated post) are now removing ingredients based on progressive research and or customer demand so it is important to check the ingredients list on the package before ditching your favorite products.

How dangerous are your personal care products?